Marketing Pathways

Students can become a member of the prestigious International Marketing organization DECA (Distributive Education Clubs of America) when they enroll in the Marketing class. Students have the opportunity to use their new skills & knowledge of marketing to compete at the district, state, and international level as early as their sophomore year. As a highly nationally recognized professional organization, DECA offers job placement, scholarship opportunities, and a stepping stone for a wide variety of marketing careers.
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Juniors and seniors can then choose to apply their marketing skills and entrepreneurial interest further working for Gloucester High School's student company Lucky Lobster Marketing, Students run a desktop publishing company learning the ins and outs of running a successful business. Students learn sales techniques, team building, client management, organization, and network with local businesses. Commission and scholarships are an important incentive in this class.